Tag Archives: Galaxy magazine

Frederik Pohl’s mass consumer (1): The Midas Plague

fig. 1. Interior illustration for ‘The Midas Plague’ by Ed Emshwiller, Galaxy Magazine, April 1954.

1.

There is something I find repellent about the idea of the book review. To my mind they rarely communicate more than the individual preference of the reviewer. Which is not to say that I believe we can find a single objective reading of any text, but rather that reviews—and here I am primarily thinking of reviews of fiction—rarely rise above the accident of opinion. If done well, the review can be a thing of beauty, a creative work in its own right. Even better, the critical review attempts to situate a text in the time and place of its composition and consumption, beyond the jaded whim of the reviewer. And perhaps best of all is the polemical review that treats the work at hand only as an opportunity to wade into the eddies of the historical present, with some combative advice on how best to remedy its dolorous state (preferably from an explicitly revolutionary perspective). Unfortunately, many reviews are rarely more than a hackneyed summary of the text with a vague judgment tacked on. But perhaps this is not the fault of any one reviewer but rather of the condition of reviews given the suffocating dominance of the mass market in book commodities. Today, the mundane truth of the review—whether hailing from blog or bespoke journal—is to be the handmaiden of the sales pitch, and little else.

Maybe this is why I feel less anxious and more relieved in reviewing old works—stories and novels past their publishing prime. Certainly, in the face of present turmoil I take comfort, after a fashion, in the relative stability of the recent past. ‘Stability’ here is strictly a temporal notion, in the sense that this time is over with, past, and complete (as it were), a relatively stable object of enquiry, even if this recent past was beset with its own instabilities and crises when possessed of the mantle of the historical present. Of course, in another sense the recent past is not done with to the extent that it remains with us: a constitutive element of the present insofar as it is an immediate condition of such. For example, the story I review below dealt with, in the 1950s, the then new reality of ‘mass consumption’ whose novelty has since metamorphosed into a mundane fact of the last half century of global capitalism. And perhaps here is where my review may play some critical or even polemical role: to defamiliarize ourselves from the suffocatingly commonplace by showing that what is apparently trivial or routine is anything but.

2.

Some months back I outlined a research project of sorts, what I called the science fiction spectacle. There, I wanted to draw attention to one thing in particular: the appearance in works of science fiction in the 1950s and 60s of what Guy Debord called variously ‘the spectacle’ or ‘the commodity-spectacle’. For now, it is enough to say that by this Debord meant the materialisation of a world view based upon and manifesting the rise to dominance of commodity production and consumption, first in Europe and the US and then the rest of the world. Since outlining this project, I have also been ruminating upon a related notion of Debord’s: the decomposition of culture. In my reading of SF, particularly Anglo-American SF between 1940 and 1970, I have been struck by how it formally recapitulates the progression of the European literary avant-garde of the late 19th and early 20th centuries. Namely, we witness in SF of this time and place, the emergence of a self-reflective and recursive decomposition of the artistic object. By “decomposition” I mean, primarily, the literary “experiments” in the form and content of the short story and the novel. This can be seen particularly in the rise of the so-called ‘new wave’ in science fiction in the 1960s.

3.

So what has this got to do with Frederik Pohl?

“Finally, the review!”

Frederik Pohl, ‘The Midas Plague’ (Galaxy Science Fiction, April 1954)

In the 1950s Pohl became known for stories that ruminated on the changing nature of contemporary society, particularly with regard to the transformations in the modes of production and consumption—what some called back then the emergence of a “consumer society”. His best known—and perhaps the classic iteration of 1950s SF satire—is the novel he wrote with C. M. Kornbluth: The Space Merchants (1953), aka Gravy Planet, in its original serial publication (Galaxy magazine, 1952). In the novel, Pohl and Kornbluth ably illustrate what Guy Debord would later describe as the “incessant fabrication of pseudo-needs”[1] consequent upon the rise to dominance of capitalist production:

He extended a pack of cigarettes. | They were Greentips. I said automatically: “No thanks. I smoke Starrs; they’re tastier.” And automatically I lit one, of course. I was becoming the kind of consumer we used to love. Think about smoking, think about Starrs, light a Starr. Light a Starr, think about Popsie, get a squirt. Get a squirt, think about Crunchies, buy a box. Buy a box, think about smoking, light a Starr. And at every step roll out the words of praise that had been dinned into you through your eyes, ears and pores. “I smoke Starrs; they’re tastier. I drink Popsie; it’s zippy. I eat Crunchies; they tang your tongue. I smoke—”[2]

Like The Space Merchants, I consider Pohl’s The Midas Plague as an instance of the ‘science fiction spectacle’ (briefly discussed in section {2} above). Unlike The Space Merchants, The Midas Plague is not a good story. Its central conceit, the inversion of the wealth of mass consumer society, such that a rich person consumes less than a poor one, is at first sight satirically sharp. The set-up, which presents what was once known as the working class utterly dominated by the necessity to consume the vast panoply of goods churned out of the automated factories of a future welfare state capitalism, is biting. Lamentably, the more Pohl works to make this conceit believable, the more it becomes tiresome. Nonetheless, judging from the number of times it has been reprinted and translated, The Midas Plague seems to be popular with someone.

The critic and author Barry N. Malzberg noted in an introduction to the work that,

The audacious and patchwork concept underlying this story […] was Horace Gold’s [editor of Galaxy] and according to Pohl he had offered it to almost all of his regular contributors, asking for a story centred on the idea. The idea lacks all credibility, everyone (including Pohl) told him, and everyone refused to write something so patently unbelievable until, according to Pohl, Horace browbeat him into an attempt and Pohl decided that it was less trouble to deliver something than continue to resist. To his utter shock, the story was received by Gold and his readership with great glee, was among the most popular GALAXY ever published (or Pohl) and one of the most anthologized. Whether this demonstrated the audacity and scope of Gold’s unreason or whether it confirmed Gold’s genius (or both) Pohl was utterly unable to decide.[3]

I can only sympathise with Pohl’s confusion here. Sure, it is ably written, but any claim this satire has to incisiveness or wit is lost in its overlong and ramshackle telling. Judging from Damon Knight’s near contemporaneous review, few people other than Horace Gold seemed to think much of it:

This [story] is good for one laugh, or possibly two, but there is some-thing gaggingly irrational after a while in the spectacle of Pohl’s hero choking down more food than he can eat. The question, “Why doesn’t he flush the stuff down the drain?” comes up several times during the story, but Pohl never answers it, he only makes vaguely relevant-sounding noises and changes the subject. The alternate solution, that of putting robots to work using up all the stuff the hero is supposed to consume, comes thirty pages too late in the story, but is hailed by everybody as a revolutionary idea.[4]

Unlike Knight I am less concerned with the failed “realism” of the story. That realism is at issue in fiction is patent—after all, such realism or “naturalism” is the very hallmark of the one-time avant-garde radicalism of bourgeois literature. However, it is here that science fiction helps reveal the chief impasse of such literature, perhaps even more than the modernist literature that set out to call into question nineteenth century realism. As the saying goes, the map is not the territory: more so when the territory in question either does not yet exist; or when it comes to pass, will most likely never exist in the way it was imagined. Of course, this is not a problem for those that conceive of science fiction as merely the fictionalised present. In either case, we are back at square one. Either the realism of a fictional future is inherently problematic (just because… the future…), or the realism of the novel itself is problematic simply because as a literary artefact it is necessarily more than simply the reflection of the true state of things.

The realism, or not, of The Midas Plague is at issue because Pohl attempts to fashion a coherent, realist picture of the future. And very quickly, as Knight points out, this sham coherence unravels. For Pohl’s future to “work”, one must accept that the vast majority of its denizens are idiots at best. Indeed, I suspect that this says more about Frederik Pohl the jaded ex-Young Communist League member, whose despair at the present state of capitalist society is underwritten by his loss of faith in the capacity of the masses to understand or even desire to change the nature of the present social arrangement.

What would have been more interesting by far would have been something akin to what Pohl and Kornbluth attempted with The Space Merchants: to whit, an extrapolation of current trends. But in The Midas Plague it is precisely the science fictional gloss that gets in the way of Pohl’s satirical intent. Still, buried in the ponderous extent of The Midas Plague lie elements of a genuinely radical critique of capitalism:

It wasn’t so hard to be a proper, industrious consumer if you worked at it, he reflected. It was only the malcontents, the ne’er-do-wells and the incompetents who simply could not adjust to the world around them.[5]

Unfortunately, the genuinely biting and occasionally funny satire quickly fades under the burden of the stupidities of plot and character. As Damon Knight remarked in his review,

The story proper is just as dull as it ought to be, but Pohl has embellished it with some additional scenes that are better than it deserves—fine, zany drunk episodes, involving a couple of very sharp minor characters and some highly agreeable mock poetry and politics.[6]

Fortunately for us, Pohl had another go at the fictional critique of present trends. A mere nine months after the publication of The Midas Plague he returned with The Tunnel Under the World, broadly similar in its interrogation of the new arrangements (particularly with an eye to what Debord called “pseudo-needs”). This time, however, he hit pay dirt. Tunnel… is a vastly superior work, whose fictional premise and execution lives up to its critical bite.

I will return to discuss Pohl’s The Tunnel Under the World in my next post.

fig. 2. Cover illustration for Galaxy, April 1954: ‘An Expedition to Eden’ by Ed Emshwiller.

FOOTNOTES

[1] Guy Debord, The Society of the Spectacle, chapter 2, thesis 51

[2] Frederik Pohl & C. M. Kornbluth, The Space Merchants, chapter 8.

[3] Barry N. Malzberg, ‘eForward’ to ‘The Midas Plague’, The Galaxy Project, Rosetta Books, 2011. In his memoir, The Way The Future Was, Pohl noted that The Midas Plague was one of only “two stories in my whole catalog which were suggested by someone else,” concluding, perhaps over-generously, that “it is a source of some chagrin to me that I like them better than most”.

[4] Damon Knight, ‘Infinity’s Choice’, Infinity Science Fiction, October 1957, pp. 108-109

[5] Frederik Pohl, ‘The Midas Plague’ (Galaxy Science Fiction, April 1954).

[6] Knight, ‘Infinity’s Choice’.

fig. 3. This has been a contribution to Vintage Science Fiction not-a-challenge.

The science fiction spectacle

fig. 1. ‘The Programmed People’, Ed Emshwiller, Amazing Stories cover, June 1963

It turns out that behind the so-called screen which is supposed to conceal the interior, there is nothing to be seen unless we go behind it ourselves, not only in order that we may see, but also that there may be something behind there that can be seen.”—Hegel, The Phenomenology of Spirit, 1807[1]

The Situationist International (SI) infamously claimed that ‘situationist theory is in people like fish are in water’.[2] In making what some have considered an outrageously egomaniacal claim, the situationists were simply restating an argument that had been around since at least Marx. Considering that the task of proletarian self-emancipation is the project of the proletariat themselves, the understanding of such a modern condition—“proletarian”—is likewise the project of the proletariat themselves and not merely that of intellectual specialists, whether proletarian or bourgeois, revolutionary or academic.[3] As Marx put it some five years before the foundation of the First International, people become conscious of the contradictions of the social production of their existence by way of ‘the legal, political, religious, artistic or philosophic – in short, ideological forms’. Consequently, in any struggle to overcome such contradictions one must ‘fight it out’ amidst such forms.[4] There is a relationship of entailment—an identity in the Hegelian sense—between these ‘forms’ of consciousness and the ‘material’ conditions of capitalist life. Indeed, the ideological forms are so much material of the social relation, whether more or less materialized; more or less ineffable: the dreams and conversations of an epoch.

To the end of illustrating the science fiction spectacle—a subgenre of capitalist ideology and its immanent contradictions—I am going to compare and contrast a text by the Situationist International and an excerpt from a science fiction story by John Jakes. The Ed Emshwiller cover illustration (above), provides a suitable visualisation of the coming ‘programmed people’ become literal punch cards of the computerized masters. Note that all of these pieces were published in 1963.

The SI text muses on the police like nature of academic sociology, and its relationship to the coming science fiction dystopia of computerized ‘modern information technologies’. John Jakes imagines a near future—early 21st century—in which the imperatives of the fashion industry of the early 1960s and the principles of planned obsolescence have been extended to the human personality.[5] Both texts expound, in their own way, upon what the SI derisively calls ‘sociological beauty’: the ‘mystified and mystifying elevation of the partial that hides totalities and their movement’.[6] Missing from both, tellingly given the year of composition, is a critical feminist perspective. Beauty simply is associated with a sort of implicitly timeless “femininity”, which remained, regrettably, unquestioned.

1963 is fairly late in the development of the science fiction spectacle. For instance, other authors were in advance of John Jakes speculations. Just as the Situationists noted that they did not invent the critique of this new commodified society, merely pointed out certain explosive consequences of such criticisms, so too Jakes was already working an exploited seam, a “new” fictional tradition extending back as far as Frederick Pohl and C.M. Kornbluth’s Gravy Planet/The Space Merchants (1952/53) and further. Indeed, so-called ‘sociological science fiction’ can be seen, in part, to be coterminous with the science fiction spectacle.

Over the coming weeks and months, I will offer more thoughts on the science fiction spectacle.


Note that my method of inquiry and criticism is informed by the situationist practice of détournement, as opposed to the more conventional semiotic analysis that dominates much cultural criticism. In this way I am more interested in exploiting the critical insights that often sit uncomfortably alongside confused and bigoted themes in pop culture (for instance, in the story The Sellers of Dreams, which I use, below).

Check out this post of mine for more details.


fig. 2. ‘Sociological beauty’, internationale situationniste, no. 8, January 1963

Sociological beauty

This is an identikit drawing [Fr: portraitrobot] of the “ideal woman”, published in France-soir on 31 August 1962, and based on ten details taken from ten female celebrities considered the most beautiful in the world. This synthetic star furnishes an eloquent example of what can lead to the totalitarian dictatorship of the fragment, opposed here to the dialectical play of the face. This dream face of cybernetics is modeled on modern information technologies, which are truly effective as repression, control, classification and the maintenance of order—for instance, the identikit portrait has proved itself in police research. Obviously, the aims and methods of this information technology are opposed to the existence of knowledge, poetry and our possible appropriation of the world. Sociological beauty is the equivalent of industrial sociology or the sociology of urban life—and for the same reasons: it is a mystified and mystifying elevation of the partial that hides totalities and their movement. Inserted into the society of the spectacle without even wanting to think about it, the precise scientific moralism of sociology also indicates, along with beauty, its use: This new translation of Hic Rhodus hic salta can be read: “Here is beauty, here you consume!”[7]

—Situationist International, January 1963 [8]


The Sellers of Dreams

[pdf of the story in its original published format available here]

[A] crowd of distributors hurrying into the auditorium beneath a banner reading:

WELCOME
Things To Come Incorporated
World Distributors
“Last Year’s Woman Is
This Year’s Consumer”

[…]

“Gentlemen,” Krumm said, “first the bad news.”

At the unhappy grumble he held up his hand. “Next year—I promise!—TTIC will absolutely and without qualification be ready to introduce the concept of the obsolescent male personality, exactly as we did in the female market ten years ago. I can only emphasis again the tremendous physical problems confronting us, and point to the lag in male fashion obsolescence that was not finally overcome until the late twentieth century, by the sheer weight of promotion. Men, unlike women, accept new decorative concepts slowly. TTIC has a lucrative share of the semiannual male changeover, but we are years behind the female personality market. Next year we catch up.”

“May we see what you have for the girls, old chap?” someone asked. “Then we’ll decide whether we’re happy.”

“Very well.” Krumm began to read from a promotion script: “This year we steal a leaf from yesterday’s—uh—scented album.” The lights dimmed artfully. Perfume sprayed the chamber from hidden ducts. A stereo orchestra swelled. The curtains parted. […]

A nostalgic solido view of New York when it was once populated by people flashed on the screen. Violins throbbed thrillingly.

“Remember the sweet, charming girl of yesteryear? We capture her for you—warm, uncomplicated, reveling in—uh, let’s see—sunlight and outdoor sports.”

A series of solido slides, illustrating Krumm’s points with shots of nuclear ski lifts or the Seine, merged one into another.

“Gone is the exaggerated IQ of this year, gone the modish clothing. A return to softness. A simple mind, clinging, sweet. The stuff of everyman’s dream. Gentleman, I give you—”

Hidden kettledrums swelled. The name flashed on the screen:

DREAM DESIRE.

“Dream Desire! New Woman of the 2007-08 market year!”

—John Jakes, June 1963[9]

UPDATED 22 AUGUST 2020


Footnotes

[1] Thesis 165, Inwood translation (2018).

[2] Internationale situationniste, ‘Du rôle de l’I.S.’, internationale situationniste, no. 7, April 1962.

[3] See, founding document of the International Workingmen’s Association of 1864.

[4] Karl Marx, ‘Preface’, A Contribution to the Critique of Political Economy, 1859.

[5] Much as the fashion industry of the US and other Western nations at that time dreamed of a ‘peacock revolution’ for the male industry, Jakes imagines the world on the verge of another one, though this time in terms of the entire personality as commodity.

[6] Internationale situationniste, ‘Beauté de la sociologie’, internationale situationniste, no. 8, January 1963. Note that an earlier version of this translation is available here.

[7] “Hic Rhodus, hic salta!” is Marx’s détournement—i.e., plagiarism and correction—of Hegel’s “Hic Rhodus, hic saltus”. For “jump” (saltus) Marx substitutes “dance” (salta). See this.

[8] From internationale situationniste no. 8, January 1963, p. 33.

[9] From ‘The Sellers of the Dream’, Galaxy Magazine, June 1963, pp. 161, 162-63.